Yes, we are totally in the age where people’s attitude to everything has become “Get to the point or get out of here.” Be it life, business or design, precision and clarity are appreciated so much that there is absolutely no place for claptrap today. We have slowly accepted that there is a need to keep away from things that are unnecessary as much as sticking to things that are counted necessary. Gradually during this race to reduce clutter, minimalism was born.
From working hard to fill their palette full of designs to creating designs mind fully, graphic designers have travelled a long way over the years. They quit the idea of excessive detailing once they understood what caught the attention of a viewer better; Minimalistic designs came in as a lightning in the bottle. Ever since then, they have evolved for the better.
Though minimalism and effective use of whitespace are big trends right now, mastery of these techniques are not as easy as they may seem. Because like they say, minimalism is subtraction for the sake of focus and not the sake of subtraction. You should know how minimal is not too minimal and where to draw the line when it comes to keeping things simple. Here are five things you should keep in mind when you work with minimal designs.
Know the focal point: Be clear about which aspect of the design or content you want to throw your focus on. Giving attention to a particular detail is the easiest way to make people focus on something.
Simplify your content: Do not try to convey a complicated message with the help of a simple image. Keep the idea and words clean and basic. Because, it is always a good idea to match the type of content with the type of design layout.
Don’t compromise on readability: Yes, it is amazing what smaller things can accomplish. But, minimal designs are not just about the size of the elements. It is appreciating the available space. Make sure your text is readable and all other elements are visible.
Know how minimal is too minimal: We might easily translate minimalism as reducing something to its bare essentials. To do that, you should define what are the essentials. Avoid removing elements that you feel are required.
Don’t define the attributes that make a design minimal: There is no perfect definition for keeping a design minimal. Don’t always stick to usage of icons, minimalistic fonts and singular colour backgrounds.
Minimalism is all about striking the right balance between fighting the urge to add some extras and controlling the impulse to remove too many details.
It is simple as this, like how you don’t buy what you don’t need, don’t give others what they don’t need.